inspiration..

“Big ideas come from the unconscious. This is true in art, in science and advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process”

~ David Ogilvy

motorcycles and more...

There's something very mysterious and therapeutic about riding a motorcycle. And when you're riding something that you've built with your own hands, the joy quadruples. To have the ability to shape the image in your head into something that you fabricate yourself. To make it an extension about yourself or the alter ego that you keep to yourself from others. To be able to show the world how you see yourself. If nothing more you get to see yourself happy when you get a peak in the rearview mirror while you sweep through the city traffic.

At the end of World War I, the Treaty of Versailles demanded that BMW cease production of aircraft engines. To remain in business, the company began producing small industrial engines (along with farm equipment, household items and railway brakes). In 1920, BMW M2B15 flat-twin petrol engine was released.

At the end of World War I, the Treaty of Versailles demanded that BMW cease production of aircraft engines. To remain in business, the company began producing small industrial engines (along with farm equipment, household items and railway brakes). In 1920, BMW M2B15 flat-twin petrol engine was released.

architecture and more...

Alaine de Botton through his book, Architecture of Happiness, about architecture and ideals of building, elucidates upon the connection between architecture and psychology. He elaborates on the ‘virtuous properties’ of objects, art, and buildings as humans continue to express themselves through these. It asks pertinent questions like “who we are” and “what is it that we are trying to communicate” whether individually or as a community.

Indonesia’s tropical architecture blends aesthetics and function seamlessly all the while using local materials and contemporary designs. The architecture comprises natural materials like thatch roofing, coconut wood, bamboo poles, teak wood, stone and bricks. Natural elements like plants, small water bodies like ponds, trees and nature, in general, are central to Balinese architectural philosophy.

Daniel Buren’s “L’Observatoire de la lumière” (Observatory of light)was conceived with the Frank Gehry–designed building’s signature design element in mind—the building’s 12 “sails,” composed of 3,600 glass panels. Buren’s artwork uses colored filters, in 13 different shades, which are positioned at an equal distance from one another across the glass structure. White-striped, like fritted patterns and clear panels are also positioned intermittently.

coffee and more...

We are consistently researching, testing and implementing best practices throughout our business to raise the bar. Cupping hundreds of green bean samples every harvest before making our final selections is standard procedure at Blue Tokai Coffee Roasters. Holding advanced sensory trainings for junior roasters, and experimenting with processing at the farm level are just some of the ways that our highly skilled team is constantly evolving.

Attikan Estate, nestled at 1700m above sea level in the Bilgiri Rangan Hills of Karnataka, is where one of India’s best Arabica coffees is grown. The estate is home to large silver oaks, figs and citrus trees that provide ample shade to this award-winning coffee and is also home to various species of birds, elephants and bison.

James Hoffman makes videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. He does how-tos, guides, reviews, vlogs, video essays and mini-documentary films. He’s a self-taught filmmaker and loves creating content on YouTube. In the real world, he’s started a few companies, and written the World Atlas of Coffee.