CURRYiT : Crafting a Engaging Identity Through Packaging Design

One day, I might be feverishly sketching out a multitude of logo options and putting together mood boards, while on another day, I could be crafting animated icons or designing a high-impact pitch dec

Itokri: Building a diverse platform for the crafts of India

This is an account of our learnings from building the new digital experience for itokri.com - propelling arts and crafts to greater heights

Delivering quick branding for a Concept Quick Service Retail (QSR) in Chandigarh

In the shape of a triangular pocket filled with an eclectic mixed bag of ingredients, each pocket has been curated by a chef that specializes gourmet food.

Crafting a meaningful identity for a bespoke jewellery brand

Taking our cue from its mixed heritage, we designed a thoughtful, enchanting and deeply layered brand that captures the essence of silver.

Experiencing Calcutta’s Chai & Adda Vibe in Dubai’s Business Bay: Branding & Spatial Design

The curb-side culture of Calcutta’s tea-drinking, no, tea-overdosing, ingrained in the fabric of the city over decades was now to be transposed into a space that was the polar opposite.

Creating an E-Commerce UI/UX Experience for a hygiene brand

Our association with Pee Safe has been an exploration into the world of customer-first, experience-driven design.

Visualizing History through Identity Design: A ‘Masala’ Podcast about History

Rebranding the subject of history through visual identity design for Masala History.

Nolen Gur Campaign: Designing a Visual Identity with Cultural Resonance

A Campaign around MistiraBox’s Nolen Gur Festival.

Packaging for Better Gut Health: GutFit Probiotic

Packaging Design for an upcoming health food brand.

Designing to Support Democracy: Brand Strategy for a School of Leadership

Communicating purpose and impact through visual design.

Calcutta & Culture: Embodying the City into a Cafe Experience

The promise to uphold the cultural integrity of Calcutta through whatever they do.

The Challenge of Re-Branding an Award-Winning Restaurant

Extracting Fabbrica's ethos was the first and most integral step to their braver & bolder identity.

Architecting an Architect’s Brand & Website

If we want the website to have a strong character, then the brand must be a part of it.

Innovating Survey Experiences with BlockSurvey

BlockSurvey was not just promising data privacy with anonymity as their USP but a global product.