Brand Strategy

CURRYiT : Crafting a Engaging Identity Through Packaging Design

One day, I might be feverishly sketching out a multitude of logo options and putting together mood boards, while on another day, I could be crafting animated icons or designing a high-impact pitch dec

Itokri: Building a diverse platform for the crafts of India

This is an account of our learnings from building the new digital experience for itokri.com - propelling arts and crafts to greater heights

The Challenge of Re-Branding an Award-Winning Restaurant

Extracting Fabbrica's ethos was the first and most integral step to their braver & bolder identity.