Being on the design team, the small wins made the daily grind worth it – from a client approving a colour palette on the first call to my logo being chosen and displayed on the glorious “logo wall” in the office. Even the seemingly tedious tasks, like tweaking a logo’s typography for hours on end because it just didn’t seem right, taught me the importance of small details. Working behind the scenes, I realised how every design decision, however minor it may seem at first glance, functions like a piece of a puzzle – the typeface, colour, scale, all working together harmoniously to build the brands we see around us every day.

Whenever I hit creative block – every designer’s worst nightmare – my team showed me how to extract inspiration from daily life and add a fresh perspective to things. Turning shapes around me into patterns and patterns into visual identities, I learned how to push past the lack of intrinsic inspiration to then experiment, iterate, and refine until I find the right fit.