itokri:
Building a diverse platform for the crafts of India
Client
itokri:
Location
Gwalior
Industry
Fashion & Lifestyle
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
itokri:
Building a diverse platform for the crafts of India
Client
itokri:
Location
Gwalior
Industry
Fashion & Lifestyle
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
itokri:
Building a diverse platform for the crafts of India
Client
itokri:
Location
Gwalior
Industry
Fashion & Lifestyle
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
The struggling arts and crafts industry in India is seeing a resurgence like never before. We owe this to the brave artisans who believed in their craft and ambitious entrepreneurs who decided to take our crafts to the world.
After surviving the pandemic and supporting their artisans in every way possible, the team at itokri decided to take their platform to the next level.
Noor Ride offers secure, seamless rides in premium vehicles. Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.
The struggling arts and crafts industry in India is seeing a resurgence like never before. We owe this to the brave artisans who believed in their craft and ambitious entrepreneurs who decided to take our crafts to the world.
After surviving the pandemic and supporting their artisans in every way possible, the team at itokri decided to take their platform to the next level.
In the age of storytelling and content-driven marketing, we infused the website with branded storytelling throughout the experience.
This brought forth a semblance of uniformity to the overall user experience beyond a visual interface. As a key initiative, we honed in on itokri’s efforts to educate and popularise these diverse craft forms all across the country.
Overview
Across the entire world, the hand woven basket is endeared for its reliability and timelessness.
For itokri, the tokri is that receptacle that faithfully holds the diverse arts and crafts of India for you, accessible to all those who desire it. Represented through its various shapes, forms and weaves, the tokri is an ode to our uniqueness as well as our similarities.
Overview
Across the entire world, the hand woven basket is endeared for its reliability and timelessness.
For itokri, the tokri is that receptacle that faithfully holds the diverse arts and crafts of India for you, accessible to all those who desire it. Represented through its various shapes, forms and weaves, the tokri is an ode to our uniqueness as well as our similarities.
Overview
Across the entire world, the hand woven basket is endeared for its reliability and timelessness.
For itokri, the tokri is that receptacle that faithfully holds the diverse arts and crafts of India for you, accessible to all those who desire it. Represented through its various shapes, forms and weaves, the tokri is an ode to our uniqueness as well as our similarities.
Deep Dive
We highlighted the role of communication design in shaping itokri with careful attention to detail.
It became the connective tissue between the identity and UI design, integrating all that we wanted to say in a way that was endearing, reflecting the various parts that make up the itokri ethos.
Deep Dive
We highlighted the role of communication design in shaping itokri with careful attention to detail.
It became the connective tissue between the identity and UI design, integrating all that we wanted to say in a way that was endearing, reflecting the various parts that make up the itokri ethos.
Deep Dive
We highlighted the role of communication design in shaping itokri with careful attention to detail.
It became the connective tissue between the identity and UI design, integrating all that we wanted to say in a way that was endearing, reflecting the various parts that make up the itokri ethos.
In the age of storytelling and content-driven marketing, we infused the website with branded storytelling throughout the experience.
This brought forth a semblance of uniformity to the overall user experience beyond a visual interface. As a key initiative, we honed in on itokri’s efforts to educate and popularise these diverse craft forms all across the country.
In the age of storytelling and content-driven marketing, we infused the website with branded storytelling throughout the experience.
This brought forth a semblance of uniformity to the overall user experience beyond a visual interface. As a key initiative, we honed in on itokri’s efforts to educate and popularise these diverse craft forms all across the country.
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
