WELCOME TO

WELCOME TO

THE ART OF NOTICING TYPE


A visual documentary of the typographical heritage as observed, noticed and collected to tell the story of a city.

THE ART OF NOTICING TYPE


A visual documentary of the typographical heritage as observed, noticed and collected to tell the story of a city.

We present the effort of documenting Kolkata’s visual history, particularly focusing on type design. The lens we view this through is shaped strongly by the values and aesthetics of Kwazi as a design organisation. We have tried to maintain the integrity of spaces, signs and establishments to the best of our ability.
We present the effort of documenting Kolkata’s visual history, particularly focusing on type design. The lens we view this through is shaped strongly by the values and aesthetics of Kwazi as a design organisation. We have tried to maintain the integrity of spaces, signs and establishments to the best of our ability.
We present the effort of documenting Kolkata’s visual history, particularly focusing on type design. The lens we view this through is shaped strongly by the values and aesthetics of Kwazi as a design organisation. We have tried to maintain the integrity of spaces, signs and establishments to the best of our ability.

KOLKATA EDITION

KOLKATA EDITION

This publication is just the beginning of a longer journey in documenting the versatile
and impressive artistic culture across India, viewed from the perspective of design.

This publication is just the beginning of a longer journey in documenting the versatile and impressive artistic culture across India, viewed from the perspective of design.

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Bringing more than a century of design to these pages. Experienced, explored, enjoyed but never celebrated. Here we are, creating a visual documentary of the typographic heritage of a city like no other.

Bringing more than a century of design to these pages. Experienced, explored, enjoyed but never celebrated. Here we are, creating a visual documentary of the typographic heritage of a city like no other.

Team Kwazi

THE INITIATIVE

THE INITIATIVE

Walking through Kolkata reveals a quiet beauty in the everyday.

Beyond the architecture and chaos, typography stood out. Storefronts, street signs, graffiti, and logos form a living archive of letterforms, each carrying its own story. Documenting these overlooked details became an ongoing exploration, shaped through multiple iterations and driven by deep respect for the city’s visual culture.

Typography is hidden in every corner - there’s something for everyone

Typography is hidden in every corner - there’s something for everyone

Standing tall against the Calcutta skyline - iconic institutions of the city

Standing tall against the Calcutta skyline - iconic institutions of the city

A city of curious souls

A city of curious souls

Travels across town - best experienced in the city’s most trusted transport systems

Travels across town - best experienced in the city’s most trusted transport systems

Each street has something to say

Each street has something to say

In Calcutta, art and politics go hand-in-hand

In Calcutta, art and politics go hand-in-hand

A throwback to the golden age

A throwback to the golden age

Painting the future in vivid hues

Painting the future in vivid hues

Of nostalgia, timeless melodies, and Calcutta’s old-world charm

Of nostalgia, timeless melodies, and Calcutta’s old-world charm

The city is home to stories in every language

The city is home to stories in every language

TYPE IN ACTION

TYPE IN ACTION

During a design project at Kwazi, we began researching the typographical representation in Calcutta with the hope of creating a brand inspired by it.

People Behind

TYPE AROUND TOWN

TYPE AROUND TOWN

Hello! We’re Kwazi. An agency but not really an agency. Self-definition has been hard, we’ve worn many hats - some cooler than others. All of it to realise we’re first and foremost partners (in creativity and design). Our definition starts and ends with the work we do, the brands we build and the problems we solve. We're whatever you'd like us to be.

CORE TEAM

CORE TEAM

Arshdeep

Editor-in-Chief

Arshdeep

Editor-in-Chief

Shubhendu

Editor & Creative Lead

Shubhendu

Editor & Creative Lead

Swayam

Editorial Designer

Swayam

Editorial Designer

Rishi

Photographer

Rishi

Photographer

CONTRIBUTORS

CONTRIBUTORS

Aditti

Aditti

Aditti

Vanya

Vanya

Vanya

Purvi

Purvi

Purvi

Paavani

Paavani

Paavani

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