Team Kwazi
Walking through Kolkata reveals a quiet beauty in the everyday.
Beyond the architecture and chaos, typography stood out. Storefronts, street signs, graffiti, and logos form a living archive of letterforms, each carrying its own story. Documenting these overlooked details became an ongoing exploration, shaped through multiple iterations and driven by deep respect for the city’s visual culture.
Going around Calcutta in search of Type, we found stories that couldn’t stay confined to a single format, and felt too important to keep to ourselves.
So we drew from the streets, translating fragments of the city’s visual language into objects that could accompany you everyday. Each piece carries a part of that journey - collected, reworked, and reimagined - turning the ordinary into something worth holding on to. All Type Around Town merchandise is exclusively available at Artsy Kolkata.
All Type Around Town merchandise is exclusively available at Artsy Kolkata.
During a design project at Kwazi, we began researching the typographical representation in Calcutta with the hope of creating a brand inspired by it.
People Behind
Hello! We’re Kwazi. An agency but not really an agency. Self-definition has been hard, we’ve worn many hats - some cooler than others. All of it to realise we’re first and foremost partners (in creativity and design). Our definition starts and ends with the work we do, the brands we build and the problems we solve. We're whatever you'd like us to be.
