Noor Ride
Visual identity redesign for ride hailing in Dubai
Client
Noor Ride
Location
Dubai, UAE
Industry
Technology
Discipline
Brand & Visual Identity Design
Product Design Consultation
Noor Ride
Visual identity redesign for ride hailing in Dubai
Client
Noor Ride
Location
Dubai, UAE
Industry
Technology
Discipline
Brand & Visual Identity Design
Product Design Consultation
Noor Ride
Visual identity redesign for ride hailing in Dubai
Client
Noor Ride
Location
Dubai, UAE
Sector
Technology
Discipline
Brand & Visual Identity Design
Product Design Consultation
Noor Ride offers secure, seamless rides in premium vehicles.
Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.
Noor Ride offers secure, seamless rides in premium vehicles. Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.
Noor Ride offers secure, seamless rides in premium vehicles.
Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.
Overview
Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.
Overview
Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.
Overview
Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.
Deep Dive
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Deep Dive
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Deep Dive
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Insight
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Insight
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Insight
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.