Client
Nykd by Nykaa
Location
Mumbai
Sector
Apparel
Discipline
UI UX & Product Design
This case study unveils the redesign process, from insights gleaned from competitors and in-store observations, to the proposed solutions aimed at elevating Nykd into a specialized innerwear destination that attracts loyal customers and turns them into brand advocates.
The redesigned Nykd by Nykaa website is more than just an eCommerce platform—it is a trusted D2C channel for the brand. A destination where women not only shop for intimate apparel but connect with the brand. Nykd is redefining its online shopping experience and firmly establishing itself as the choice for specialised innerwear.
