Simplifying the eCommerce Experience for Innerwear
2024
Client
Nykd by Nykaa
Location
Mumbai
Sector
Apparel
Discipline
UI UX & Product Design
This case study unveils the redesign process, from insights gleaned from competitors and in-store observations, to the proposed solutions aimed at elevating Nykd into a specialized innerwear destination that attracts loyal customers and turns them into brand advocates.
