Crafting an engaging identity through Packaging Design
To build a distinctive identity for CURRYiT, we needed to balance multiple objectives: appeal to a diverse audience, showcase authenticity, and position the product as a premium offering while ensuring the brand remained engaging and relatable.
To build a distinctive identity for CURRYiT, we needed to balance multiple objectives: appeal to a diverse audience, showcase authenticity, and position the product as a premium offering while ensuring the brand remained engaging and relatable.
Through iterative design, cultural storytelling, and strategic brand positioning, we were able to help CURRYiT create a powerful, recognizable identity that resonates with customers globally.
Kwazi continues to support the brand’s growth as it expands into new verticals and markets, building on the foundation of trust, authenticity, and premium quality that the packaging now reflects.
