Nykd by Nykaa:
Simplifying the E-commerce Experience for Innerwear
Client
Nykd by Nykaa
Location
Mumbai
Industry
Fashion & Lifestyle
Discipline
UI/UX & Product Design
Brand Strategy
Nykd by Nykaa:
Simplifying the E-commerce Experience for Innerwear
Client
Nykd by Nykaa
Location
Mumbai
Industry
Fashion & Lifestyle
Discipline
UI/UX & Product Design
Brand Strategy
Nykd by Nykaa:
Simplifying the E-commerce Experience for Innerwear
Client
Nykd by Nykaa
Location
Mumbai
Industry
Fashion & Lifestyle
Discipline
UI/UX & Product Design
Brand Strategy
In a world where innerwear is more than just a functional necessity—it's a symbol of confidence, comfort, and personal expression—Nykd by Nykaa, a pioneering innerwear brand, has set out to redefine the online shopping experience.
In a world where innerwear is more than just a functional necessity—it's a symbol of confidence, comfort, and personal expression—Nykd by Nykaa, a pioneering innerwear brand, has set out to redefine the online shopping experience.
In a world where innerwear is more than just a functional necessity—it's a symbol of confidence, comfort, and personal expression—Nykd by Nykaa, a pioneering innerwear brand, has set out to redefine the online shopping experience.
Overview
This case study unveils the redesign process, from insights gleaned from competitors and in-store observations, to the proposed solutions aimed at elevating Nykd into a specialized innerwear destination that attracts loyal customers and turns them into brand advocates.
Overview
This case study unveils the redesign process, from insights gleaned from competitors and in-store observations, to the proposed solutions aimed at elevating Nykd into a specialized innerwear destination that attracts loyal customers and turns them into brand advocates.
Overview
This case study unveils the redesign process, from insights gleaned from competitors and in-store observations, to the proposed solutions aimed at elevating Nykd into a specialized innerwear destination that attracts loyal customers and turns them into brand advocates.
Deep Dive
By addressing challenges in navigation, messaging, and mobile optimization, we helped Superbottoms build a website that not only met their business goals but also aligned with their brand values of sustainability, quality, and innovation.
The Solution
We rethought Nykd’s eCommerce experience around how customers shop for innerwear.
Clearer navigation, purpose-led categories, smart filters, and fit guidance make product discovery easier. Improved product pages and educational content help customers make informed choices, while stronger brand storytelling builds trust and loyalty.
The Solution
We rethought Nykd’s eCommerce experience around how customers shop for innerwear.
Clearer navigation, purpose-led categories, smart filters, and fit guidance make product discovery easier. Improved product pages and educational content help customers make informed choices, while stronger brand storytelling builds trust and loyalty.
The redesign brings together clarity, confidence, and a stronger brand experience to make innerwear shopping more intuitive. By simplifying the journey from discovery to purchase, Nykd moves closer to becoming a trusted destination for everyday comfort and confidence.
The redesign brings together clarity, confidence, and a stronger brand experience to make innerwear shopping more intuitive. By simplifying the journey from discovery to purchase, Nykd moves closer to becoming a trusted destination for everyday comfort and confidence.
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
The redesign brings together clarity, confidence, and a stronger brand experience to make innerwear shopping more intuitive. By simplifying the journey from discovery to purchase, Nykd moves closer to becoming a trusted destination for everyday comfort and confidence.
