Picklebay:
Designing a Digital Ecosystem for Pickleball
Client
Picklebay
Location
Kolkata
Industry
Entertainment
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Picklebay:
Designing a Digital Ecosystem for Pickleball
Client
Picklebay
Location
Kolkata
Industry
Entertainment
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Picklebay:
Designing a Digital Ecosystem for Pickleball
Client
Picklebay
Location
Kolkata
Industry
Entertainment
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Pickleball is one of the fastest-growing sports in the world.
As the sport continues to grow, so does the need for better ways to discover courts, organise games, compete, and connect with other players. That's the opportunity Picklebay saw. Not just to serve the sport, but to build an exclusive platform around it.
Pickleball is one of the fastest-growing sports in the world.
As the sport continues to grow, so does the need for better ways to discover courts, organise games, compete, and connect with other players. That's the opportunity Picklebay saw. Not just to serve the sport, but to build an exclusive platform around it.
Pickleball is one of the fastest-growing sports in the world.
As the sport continues to grow, so does the need for better ways to discover courts, organise games, compete, and connect with other players. That's the opportunity Picklebay saw. Not just to serve the sport, but to build an exclusive platform around it.
Overview
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
Overview
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
Overview
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
Naming & Inspiration
We worked closely with Siddhant (Founder) to ideate, research and recommend names that might be an appropriate identity marker for a large scale omni-channel consumer business. Think Zomato, Flipkart, Ticketmaster, Eventbrite.
Establishing a brand that covers a new nichè, requisites a name that clarifies the product while also building positive perception. Working towards building an ownable, protectable and memorable brand identity allows a brand to scale to reach its potential.
Naming & Inspiration
We worked closely with Siddhant (Founder) to ideate, research and recommend names that might be an appropriate identity marker for a large scale omni-channel consumer business. Think Zomato, Flipkart, Ticketmaster, Eventbrite.
Establishing a brand that covers a new nichè, requisites a name that clarifies the product while also building positive perception. Working towards building an ownable, protectable and memorable brand identity allows a brand to scale to reach its potential.
Naming & Inspiration
We worked closely with Siddhant (Founder) to ideate, research and recommend names that might be an appropriate identity marker for a large scale omni-channel consumer business. Think Zomato, Flipkart, Ticketmaster, Eventbrite.
Establishing a brand that covers a new nichè, requisites a name that clarifies the product while also building positive perception. Working towards building an ownable, protectable and memorable brand identity allows a brand to scale to reach its potential.
Identity Design
Inspired by movement, the rotational aspect of playing the sport, it’s vibrant colours reflected through the court, the ball itself, gave us elements to adopt in the signature logo we developed for Picklebay. The logo was planned keep in mind the expansive scale it needed to achieve across platforms, channels and mediums.
It had to impress the user equally through an app and at a physical venue during their many offline events.
Identity Design
Inspired by movement, the rotational aspect of playing the sport, it’s vibrant colours reflected through the court, the ball itself, gave us elements to adopt in the signature logo we developed for Picklebay. The logo was planned keep in mind the expansive scale it needed to achieve across platforms, channels and mediums.
It had to impress the user equally through an app and at a physical venue during their many offline events.
Identity Design
Inspired by movement, the rotational aspect of playing the sport, it’s vibrant colours reflected through the court, the ball itself, gave us elements to adopt in the signature logo we developed for Picklebay. The logo was planned keep in mind the expansive scale it needed to achieve across platforms, channels and mediums.
It had to impress the user equally through an app and at a physical venue during their many offline events.
Brand Extension
Extending an identity strategically across brand verticals is an exercise in planning and visual coherence. While the primary identity builds association, the sub-brands must both elevate the brand while communicating their unique purpose.
Here we have first extended Picklebay to Academy for its learning vertical, focussed on being placed in precise touchpoints.
Brand Extension
Extending an identity strategically across brand verticals is an exercise in planning and visual coherence. While the primary identity builds association, the sub-brands must both elevate the brand while communicating their unique purpose.
Here we have first extended Picklebay to Academy for its learning vertical, focussed on being placed in precise touchpoints.
Brand Extension
Extending an identity strategically across brand verticals is an exercise in planning and visual coherence. While the primary identity builds association, the sub-brands must both elevate the brand while communicating their unique purpose.
Here we have first extended Picklebay to Academy for its learning vertical, focussed on being placed in precise touchpoints.
Tournament Branding
Another application includes Picklebay Open & Zonals for their respective event brands. Here we switch the hierarchy to provide the brand room to build unique IPs for their specific initiatives. This exercise is based on sound planning of the brand architecture while also managing visual aesthetics to keep the overall brand identity cogent.
Tournament Branding
Another application includes Picklebay Open & Zonals for their respective event brands. Here we switch the hierarchy to provide the brand room to build unique IPs for their specific initiatives. This exercise is based on sound planning of the brand architecture while also managing visual aesthetics to keep the overall brand identity cogent.
Tournament Branding
Another application includes Picklebay Open & Zonals for their respective event brands. Here we switch the hierarchy to provide the brand room to build unique IPs for their specific initiatives. This exercise is based on sound planning of the brand architecture while also managing visual aesthetics to keep the overall brand identity cogent.
Product Design
Picklebay is India's first all-in-one digital platform for pickleball. In building an ecosystem, we applied many UX strategies related to creating a seamless user experience in order to ensure that the app feels integrated and uniform across the modules.
Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations.
Product Design
Picklebay is India's first all-in-one digital platform for pickleball. In building an ecosystem, we applied many UX strategies related to creating a seamless user experience in order to ensure that the app feels integrated and uniform across the modules.
Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations.
Product Design
Picklebay is India's first all-in-one digital platform for pickleball. In building an ecosystem, we applied many UX strategies related to creating a seamless user experience in order to ensure that the app feels integrated and uniform across the modules.
Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations.
Backend Design
Another challenge that we solved in our association with Picklebay is the creation of backend management modules for their many business verticals such as Venue Management, Tournament Management & Player Management.
Each of these modules require deep research and problem solving in adherence with business logic to produce a backend system competent to handle diverse user requirements within each module. Many of these were adjusted for user roles, easy navigation and inter-module dependencies.
Backend Design
Another challenge that we solved in our association with Picklebay is the creation of backend management modules for their many business verticals such as Venue Management, Tournament Management & Player Management.
Each of these modules require deep research and problem solving in adherence with business logic to produce a backend system competent to handle diverse user requirements within each module. Many of these were adjusted for user roles, easy navigation and inter-module dependencies.
Backend Design
Another challenge that we solved in our association with Picklebay is the creation of backend management modules for their many business verticals such as Venue Management, Tournament Management & Player Management.
Each of these modules require deep research and problem solving in adherence with business logic to produce a backend system competent to handle diverse user requirements within each module. Many of these were adjusted for user roles, easy navigation and inter-module dependencies.
Our work for Picklebay proves to be a milestone in sports and entertainment branding, with Kwazi’s commitment to building a brand alongside talented Founders and their teams being channeled through each step. The ownership we received to take critical design decisions speaks volumes of Siddhant’s vision for his brand and the future of Pickleball.
Our work for Picklebay proves to be a milestone in sports and entertainment branding, with Kwazi’s commitment to building a brand alongside talented Founders and their teams being channeled through each step. The ownership we received to take critical design decisions speaks volumes of Siddhant’s vision for his brand and the future of Pickleball.
Our work for Picklebay proves to be a milestone in sports and entertainment branding, with Kwazi’s commitment to building a brand alongside talented Founders and their teams being channeled through each step. The ownership we received to take critical design decisions speaks volumes of Siddhant’s vision for his brand and the future of Pickleball.
Working with Kwazi over the past 6 months has been an absolute pleasure. Their UI/UX design expertise has transformed our product into a visually stunning and user-friendly experience. The team's professionalism, creativity, and attention to detail have exceeded our expectations. We're thrilled with the results and look forward to future collaborations.
Siddhant Jatia
Founder, Picklebay
Working with Kwazi over the past 6 months has been an absolute pleasure. Their UI/UX design expertise has transformed our product into a visually stunning and user-friendly experience. The team's professionalism, creativity, and attention to detail have exceeded our expectations. We're thrilled with the results and look forward to future collaborations .
Siddhant Jatia
Founder, Picklebay
Working with Kwazi over the past 6 months has been an absolute pleasure. Their UI/UX design expertise has transformed our product into a visually stunning and user-friendly experience. The team's professionalism, creativity, and attention to detail have exceeded our expectations. We're thrilled with the results and look forward to future collaborations.
Siddhant Jatia
Founder, Picklebay
Team
Shubbhendu Mitra
Creative & UI Lead
Vani Panwar
UX Designer
Swayam Dhupkar
Team Leader - Design
Isaac James
Senior Designer
Arshdeep Singh
Cheif Strategist
Swayam Dhupkar
Sr. Visual Designer
Special Thanks
Siddhant Jatia
Founder & CEO
Team
Shubbhendu Mitra
Creative & UI Lead
Vani Panwar
UX Designer
Swayam Dhupkar
Team Leader - Design
Isaac James
Senior Designer
Arshdeep Singh
Cheif Strategist
Swayam Dhupkar
Sr. Visual Designer
Special Thanks
Siddhant Jatia
Founder & CEO
Team
Shubbhendu Mitra
Creative & UI Lead
Vani Panwar
UX Designer
Swayam Dhupkar
Team Leader - Design
Isaac James
Senior Designer
Arshdeep Singh
Cheif Strategist
Swayam Dhupkar
Sr. Visual Designer
Special Thanks
Siddhant Jatia
Founder & CEO
