Rays Expert:
Identity Referesh for a Trusted Solar Energy Brand
Client
Rays Experts
Location
Jaipur
Industry
Technology
Corporate
Discipline
Brand & Visual Identity Design
Brand Strategy
Rays Expert:
Identity Referesh for a Trusted Solar Energy Brand
Client
Rays Experts
Location
Jaipur
Industry
Technology
Corporate
Discipline
Brand & Visual Identity Design
Brand Strategy
Rays Expert:
Identity Referesh for a Trusted Solar Energy Brand
Client
Rays Experts
Location
Jaipur
Industry
Technology
Corporate
Discipline
Brand & Visual Identity Design
Brand Strategy
Imagining the Future for Rays Experts
RaysExperts was founded in 2011 by Rahul Gupta, then a student at IIT Roorkee, driven by early experiments in solar and a deep curiosity about clean energy. Growing through hands-on execution into a brand built on trust and expertise.
Rays Experts have pioneered India’s largest private solar park ecosystem, setting pathways to help industry scale. They helped businesses adopt solar power with confidence, delivering solutions that make solar energy accessible and beneficial to enterprises.
Imagining the Future for Rays Experts
RaysExperts was founded in 2011 by Rahul Gupta, then a student at IIT Roorkee, driven by early experiments in solar and a deep curiosity about clean energy. Growing through hands-on execution into a brand built on trust and expertise.
Rays Experts have pioneered India’s largest private solar park ecosystem, setting pathways to help industry scale. They helped businesses adopt solar power with confidence, delivering solutions that make solar energy accessible and beneficial to enterprises.
Imagining the Future for Rays Experts
RaysExperts was founded in 2011 by Rahul Gupta, then a student at IIT Roorkee, driven by early experiments in solar and a deep curiosity about clean energy. Growing through hands-on execution into a brand built on trust and expertise.
Rays Experts have pioneered India’s largest private solar park ecosystem, setting pathways to help industry scale. They helped businesses adopt solar power with confidence, delivering solutions that make solar energy accessible and beneficial to enterprises.
Overview
Energy as a sector is evolving rapidly, with increasing interest and new entrants on the daily. The competition is fierce.
We worked on building a sharper identity. Clearer communication. A visual system that reflects what Rays Experts has always stood for: technical excellence, execution prowess, and strategic progress. Solidifying Rays Experts as the right choice for energy solutions, with brand visuals that reflect the scale, experience, and the value they deliver.
Overview
Energy as a sector is evolving rapidly, with increasing interest and new entrants on the daily. The competition is fierce.
We worked on building a sharper identity. Clearer communication. A visual system that reflects what Rays Experts has always stood for: technical excellence, execution prowess, and strategic progress. Solidifying Rays Experts as the right choice for energy solutions, with brand visuals that reflect the scale, experience, and the value they deliver.
Overview
Energy as a sector is evolving rapidly, with increasing interest and new entrants on the daily. The competition is fierce.
We worked on building a sharper identity. Clearer communication. A visual system that reflects what Rays Experts has always stood for: technical excellence, execution prowess, and strategic progress. Solidifying Rays Experts as the right choice for energy solutions, with brand visuals that reflect the scale, experience, and the value they deliver.
Strategic Solution
Global Organisation, Indian Origins
A truly global outlook for an Indian Solar Infrastructure Company. An identity for our future.
Rebranding Rays Experts began with understanding this positioning, cementing them as a partner that simplifies solar through ownership, clarity, and long-term reliability.
Strategic Solution
Global Organisation, Indian Origins
A truly global outlook for an Indian Solar Infrastructure Company. An identity for our future.
Rebranding Rays Experts began with understanding this positioning, cementing them as a partner that simplifies solar through ownership, clarity, and long-term reliability.
Strategic Solution
Global Organisation, Indian Origins
A truly global outlook for an Indian Solar Infrastructure Company. An identity for our future.
Rebranding Rays Experts began with understanding this positioning, cementing them as a partner that simplifies solar through ownership, clarity, and long-term reliability.
Colour Theory
Blue reflects the open sky, the surface of our solar fields, and the precision of infrastructure at scale. Paired with white, it evokes trust, clarity, and confidence while enhancing the clean, modern aesthetic.
The best brands translate trust, clarity, and scale into something instantly recognisable — and memorable. They use visual and communication design to give the customer strong associations to remember them.
Colour Theory
Blue reflects the open sky, the surface of our solar fields, and the precision of infrastructure at scale. Paired with white, it evokes trust, clarity, and confidence while enhancing the clean, modern aesthetic.
The best brands translate trust, clarity, and scale into something instantly recognisable — and memorable. They use visual and communication design to give the customer strong associations to remember them.
Colour Theory
Blue reflects the open sky, the surface of our solar fields, and the precision of infrastructure at scale. Paired with white, it evokes trust, clarity, and confidence while enhancing the clean, modern aesthetic.
The best brands translate trust, clarity, and scale into something instantly recognisable — and memorable. They use visual and communication design to give the customer strong associations to remember them.
Identity Solution
A change that respects the past — and readies us for what’s next.
Built to make a statement — even at scale. Yet be clear and distinct, even in the smallest spaces. Legible, professional, and built for business communication.
The solution of our logo mark and typography ensure that Rays Experts has a brand identity that is globally relevant yet personally meaningful to the founding team. The journey of building an energy company from scratch must find resonance in the visual identity as it progresses to a larger stage.
Identity Solution
A change that respects the past — and readies us for what’s next.
Built to make a statement — even at scale. Yet be clear and distinct, even in the smallest spaces. Legible, professional, and built for business communication.
The solution of our logo mark and typography ensure that Rays Experts has a brand identity that is globally relevant yet personally meaningful to the founding team. The journey of building an energy company from scratch must find resonance in the visual identity as it progresses to a larger stage.
Identity Solution
A change that respects the past — and readies us for what’s next.
Built to make a statement — even at scale. Yet be clear and distinct, even in the smallest spaces. Legible, professional, and built for business communication.
The solution of our logo mark and typography ensure that Rays Experts has a brand identity that is globally relevant yet personally meaningful to the founding team. The journey of building an energy company from scratch must find resonance in the visual identity as it progresses to a larger stage.
As a health and hygiene brand there are a plethora of initiatives and campaigns that tend to derail the central messaging strategy. We strategised to ensure these could be seamlessly tied into the the larger narrative.
As a health and hygiene brand there are a plethora of initiatives and campaigns that tend to derail the central messaging strategy. We strategised to ensure these could be seamlessly tied into the the larger narrative.
As a health and hygiene brand there are a plethora of initiatives and campaigns that tend to derail the central messaging strategy. We strategised to ensure these could be seamlessly tied into the the larger narrative.
Partnering with Rays Experts to refresh their brand, bringing their mission to the centre stage, has been exciting for all of us at Kwazi. We partner with our clients to invest in their success through brand interventions and support.
Working with Kwazi on the brand design and communication strategy for Pee Safe was a seamless and rewarding experience. From the outset, they demonstrated a deep understanding of our category and vision, translating it into an identity that’s both bold and thoughtful.
Ritish
Co-Founder @PeeSafe
Working with Kwazi on the brand design and communication strategy for Pee Safe was a seamless and rewarding experience. From the outset, they demonstrated a deep understanding of our category and vision, translating it into an identity that’s both bold and thoughtful.
Ritish
Co-Founder @PeeSafe
Team
Arshdeep Singh
Brand Strategist
Swayam Dhupkar
Sr. Visual Designer
Isaac James
Visual Designer
Team
Arshdeep Singh
Brand Strategist
Swayam Dhupkar
Sr. Visual Designer
Isaac James
Visual Designer
Team
Arshdeep Singh
Brand Strategist
Swayam Dhupkar
Sr. Visual Designer
Isaac James
Visual Designer
