Chashma:
Envisioning a refreshed eyewear experience
Client
Chashma
Location
Gurgaon
Industry
Fashion & Lifestyle
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Chashma:
Envisioning a refreshed eyewear experience
Client
Chashma
Location
Gurgaon
Industry
Fashion & Lifestyle
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Chashma:
Envisioning a refreshed eyewear experience
Client
Chashma
Location
Gurgaon
Industry
Fashion & Lifestyle
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
The primary objective was to create a streamlined, user-centric website design that enhances the eyewear purchasing journey, drives conversions, and provides a personalized experience that mimics a local optician's care.
The primary objective was to create a streamlined, user-centric website design that enhances the eyewear purchasing journey, drives conversions, and provides a personalized experience that mimics a local optician's care.
The primary objective was to create a streamlined, user-centric website design that enhances the eyewear purchasing journey, drives conversions, and provides a personalized experience that mimics a local optician's care.
Overview
Chashma is an emerging eyewear brand looking to make online eyewear shopping more personal, intuitive, and engaging. We worked on rethinking its eCommerce experience to simplify product discovery, improve customer guidance, and bring the care of a local optician to the digital space.
Detailed product pages, tutorials, reviews, and relevant purchase nudges helped customers make informed decisions, while a refined visual language brought the brand’s playful energy and values of sustainability and quality into the digital experience.
Overview
Chashma is an emerging eyewear brand looking to make online eyewear shopping more personal, intuitive, and engaging. We worked on rethinking its eCommerce experience to simplify product discovery, improve customer guidance, and bring the care of a local optician to the digital space.
Detailed product pages, tutorials, reviews, and relevant purchase nudges helped customers make informed decisions, while a refined visual language brought the brand’s playful energy and values of sustainability and quality into the digital experience.
Overview
Chashma is an emerging eyewear brand looking to make online eyewear shopping more personal, intuitive, and engaging. We worked on rethinking its eCommerce experience to simplify product discovery, improve customer guidance, and bring the care of a local optician to the digital space.
Detailed product pages, tutorials, reviews, and relevant purchase nudges helped customers make informed decisions, while a refined visual language brought the brand’s playful energy and values of sustainability and quality into the digital experience.
Deep Dive
Chashma’s existing experience lacked a clear brand personality and made online eyewear shopping feel cluttered and overwhelming. Customers struggled with product discovery, filtering, personalization, and understanding their options.
Through competitor research, surveys, interviews, and empathy mapping, we explored how people choose eyewear — balancing fit, function, fashion, and self-expression. These insights informed both the brand direction and the structure of a more focused, reassuring shopping journey.
Deep Dive
Chashma’s existing experience lacked a clear brand personality and made online eyewear shopping feel cluttered and overwhelming. Customers struggled with product discovery, filtering, personalization, and understanding their options.
Through competitor research, surveys, interviews, and empathy mapping, we explored how people choose eyewear — balancing fit, function, fashion, and self-expression. These insights informed both the brand direction and the structure of a more focused, reassuring shopping journey.
Deep Dive
Chashma’s existing experience lacked a clear brand personality and made online eyewear shopping feel cluttered and overwhelming. Customers struggled with product discovery, filtering, personalization, and understanding their options.
Through competitor research, surveys, interviews, and empathy mapping, we explored how people choose eyewear — balancing fit, function, fashion, and self-expression. These insights informed both the brand direction and the structure of a more focused, reassuring shopping journey.
The Solution
We developed a more expressive brand identity for Chashma, supported by a modern, witty, and relatable tone of voice. The branding was carried into the digital experience through a consistent visual language, curated collections, and engaging conten
The eCommerce experience was reimagined around “Find YOUR Pair”, with personalized recommendation quizzes, smarter filtering, enhanced product pages, lens customization, and clearer purchase journeys. Together, the branding and UI/UX created a more cohesive experience — helping customers discover eyewear with greater confidence and personality.
The Solution
We developed a more expressive brand identity for Chashma, supported by a modern, witty, and relatable tone of voice. The branding was carried into the digital experience through a consistent visual language, curated collections, and engaging conten
The eCommerce experience was reimagined around “Find YOUR Pair”, with personalized recommendation quizzes, smarter filtering, enhanced product pages, lens customization, and clearer purchase journeys. Together, the branding and UI/UX created a more cohesive experience — helping customers discover eyewear with greater confidence and personality.
The Solution
We developed a more expressive brand identity for Chashma, supported by a modern, witty, and relatable tone of voice. The branding was carried into the digital experience through a consistent visual language, curated collections, and engaging conten
The eCommerce experience was reimagined around “Find YOUR Pair”, with personalized recommendation quizzes, smarter filtering, enhanced product pages, lens customization, and clearer purchase journeys. Together, the branding and UI/UX created a more cohesive experience — helping customers discover eyewear with greater confidence and personality.
Chashma was a project focused on bringing its brand identity and digital experience closer together. By combining a distinctive visual language with thoughtful digital journeys, we aimed to make eyewear shopping feel less transactional and more personal — helping customers find a pair that feels right for them.
Chashma was a project focused on bringing its brand identity and digital experience closer together. By combining a distinctive visual language with thoughtful digital journeys, we aimed to make eyewear shopping feel less transactional and more personal — helping customers find a pair that feels right for them.
Chashma was a project focused on bringing its brand identity and digital experience closer together. By combining a distinctive visual language with thoughtful digital journeys, we aimed to make eyewear shopping feel less transactional and more personal — helping customers find a pair that feels right for them.
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
