Dusaan
An engaging shopping experience for home decor
Client
Dusaan
Location
New Delhi
Industry
Home & Furnishing
Discipline
UI/UX & Product Design
Brand Strategy
Dusaan
An engaging shopping experience for home decor
Client
Dusaan
Location
New Delhi
Industry
Home & Furnishing
Discipline
UI/UX & Product Design
Brand Strategy
Dusaan
An engaging shopping experience for home decor
Client
Dusaan
Location
New Delhi
Industry
Home & Furnishing
Discipline
UI/UX & Product Design
Brand Strategy
A premium look & feel aspirational website that lets you shop easily for your home, you get everything you were looking for (or not even looking for!)”
A premium look & feel aspirational website that lets you shop easily for your home, you get everything you were looking for (or not even looking for!)”
A premium look & feel aspirational website that lets you shop easily for your home, you get everything you were looking for (or not even looking for!)”
Overview
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
Overview
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
Overview
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
Impact
We reimagined Dusaan’s digital experience as a premium, aspirational destination for home decor. The design combined strong visual storytelling with intuitive navigation, making it easier for users to explore categories, discover collections, and shop across a growing range of products.
A refined product experience, engaging layouts, and a scalable design system helped bring together brand strategy, UI/UX, and product design — creating a shopping journey that felt both inspiring and effortless.
Impact
We reimagined Dusaan’s digital experience as a premium, aspirational destination for home decor. The design combined strong visual storytelling with intuitive navigation, making it easier for users to explore categories, discover collections, and shop across a growing range of products.
A refined product experience, engaging layouts, and a scalable design system helped bring together brand strategy, UI/UX, and product design — creating a shopping journey that felt both inspiring and effortless.
The Solution
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
Impact
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
The Solution
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
Impact
Dusaan has experienced significant increase in key metrics such as Add to Cart rate, Page Depth, Time Spent on Website, Page Engagement and Conversion rate.
The refreshed website has allowed them to increase categories, collections and SKU’s significantly while driving increased traffic to their website.
Dusaan as a project was about making home decor discovery feel as enjoyable as the act of decorating itself. By balancing aspiration with usability, we created a digital experience that supported deeper exploration, easier shopping, and the brand’s continued growth.
Dusaan as a project was about making home decor discovery feel as enjoyable as the act of decorating itself. By balancing aspiration with usability, we created a digital experience that supported deeper exploration, easier shopping, and the brand’s continued growth.
Dusaan as a project was about making home decor discovery feel as enjoyable as the act of decorating itself. By balancing aspiration with usability, we created a digital experience that supported deeper exploration, easier shopping, and the brand’s continued growth.
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
