Visual identity redesign for ride hailing in Dubai

Client

Noor Ride

Location

Dubai, UAE

Sector

Technology

Discipline

Brand & Visual Identity Design

Product Design Consultation

Client

Noo Ride

Location

Dubai, UAE

Sector

Technology

Discipline

Brand & Visual Identity Design,

Product Design Consultation

Noor Ride offers secure, seamless rides in premium vehicles.
Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.

Noor Ride offers secure, seamless rides in premium vehicles.
Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.

Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.

Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.

Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.

Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.

Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.

Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.