/
Case Study
/
Case Study
Visual identity redesign for ride hailing in Dubai
Visual identity redesign for ride hailing in Dubai
Client
Noor Ride
Location
Dubai, UAE
Sector
Ride Hailing Service
Discipline
Brand & Visual Identity Design
Product Design Consultation
Client
Noor Ride
Location
Dubai, UAE
Sector
Ride Hailing Service
Discipline
Brand & Visual Identity Design,
Product Design Consultation
/
Introduction
/
Introduction
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Noor Ride an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Our task was to redefine Noor Ride’s identity in a way that resonates with this context, while helping it stand out in a competitive market and connect with the everyday needs and expectations of its users.
/
Introduction
/
Introduction
Noor Ride offers secure, seamless rides in premium vehicles.
Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.
Noor Ride offers secure, seamless rides in premium vehicles.
Rooted in EV mobility, they’re redefining ride-hailing through a lens of hospitality - ensuring every journey is effortless and enjoyable.
Our task was to redesign Noor Ride’s identity while capturing the local context, competition and aesthetic. Aligned with their goal of being a loved and memorable people-first service, we explored building a visual identity which was simple yet intuitive.
/
Premise
/
Premise
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition. Our task was to redefine Noor Ride’s identity in a way that resonates with this context, while helping it stand out in a competitive market and connect with the everyday needs and expectations of its users.
/
Premise
/
Premise
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition. Our task was to redefine Noor Ride’s identity in a way that resonates with this context, while helping it stand out in a competitive market and connect with the everyday needs and expectations of its users.
/
Premise
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
/
Our Learnings
/
Our Learnings
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition. Our task was to redefine Noor Ride’s identity in a way that resonates with this context, while helping it stand out in a competitive market and connect with the everyday needs and expectations of its users.
/
Our Learnings
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition. Our task was to redefine Noor Ride’s identity in a way that resonates with this context, while helping it stand out in a competitive market and connect with the everyday needs and expectations of its users.
/
Our Learnings
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition.
Rebranding Noor Ride, an app-based ride-hailing service in Dubai, began with a deep dive into the city's unique lifestyle, cultural values, and visual language.
Dubai’s design landscape is unlike any other, it's bold, aspirational, and shaped by a blend of modern ambition and rich tradition. Our task was to redefine Noor Ride’s identity in a way that resonates with this context, while helping it stand out in a competitive market and connect with the everyday needs and expectations of its users.
/
The More You See
/
The More You See
/
The More You See
MENU
MENU