Designing a Digital Ecosystem for Pickleball

Client

Picklebay

Location

Kolkata

Sector

Entertainment

Discipline

Brand & Visual Identity Design,

UI/UX & Product Design

Client

Picklebay

Location

Kolkata

Sector

Entertainment

Discipline

Brand & Visual Identity Design,

UI/UX & Product Design

For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.

For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.

We partnered with Picklebay to design India’s first all-in-one digital platform for pickleball.

Our challenge was to make this fast-growing sport feel accessible, exciting, and unified.

We partnered with Picklebay to design India’s first all-in-one digital platform for pickleball.

Our challenge was to make this fast-growing sport feel accessible, exciting, and unified.

There is a major lack of organization in the way events are planned. Relevant information about the sport is scattered across different platforms. This disrupts the experience of existing players and inhibits newer people from exploring it.

A dedicated platform to solve for the experiential gaps would enrich the overall experience of everyone looking to explore the sport. A product built around people, not just features.

Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations. This foundation is scalable to meet the growing requirements for a successful product.

Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations. This foundation is scalable to meet the growing requirements for a successful product.

Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations. This foundation is scalable to meet the growing requirements for a successful product.

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