Picklebay:
Designing a Digital Ecosystem for Pickleball
Client
Picklebay
Location
Kolkata
Industry
Entertainment
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Picklebay:
Designing a Digital Ecosystem for Pickleball
Client
Picklebay
Location
Kolkata
Industry
Entertainment
Entertainment
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Picklebay:
Designing a Digital Ecosystem for Pickleball
Client
Picklebay
Location
Kolkata
Industry
Entertainment
Entertainment
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Pickleball is one of the fastest-growing sports in the world.
As the sport continues to grow, so does the need for better ways to discover courts, organise games, compete, and connect with other players. That's the opportunity Picklebay saw. Not just to serve the sport, but to build an exclusive platform around it.
Pickleball is one of the fastest-growing sports in the world.
As the sport continues to grow, so does the need for better ways to discover courts, organise games, compete, and connect with other players. That's the opportunity Picklebay saw. Not just to serve the sport, but to build an exclusive platform around it.
Pickleball is one of the fastest-growing sports in the world.
As the sport continues to grow, so does the need for better ways to discover courts, organise games, compete, and connect with other players. That's the opportunity Picklebay saw. Not just to serve the sport, but to build an exclusive platform around it.
Overview
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
Overview
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
Overview
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
Naming & Inspiration
Our research explored industry trends, customer buying behaviour, and competitor strategies across retail and digital experiences. Through interviews, perception studies, and touchpoint mapping, we uncovered insights around customer expectations, brand affinity, cultural influences, and gaps between the brand promise and customer perception.
Naming & Inspiration
Our research explored industry trends, customer buying behaviour, and competitor strategies across retail and digital experiences. Through interviews, perception studies, and touchpoint mapping, we uncovered insights around customer expectations, brand affinity, cultural influences, and gaps between the brand promise and customer perception.
Naming & Inspiration
Our research explored industry trends, customer buying behaviour, and competitor strategies across retail and digital experiences. Through interviews, perception studies, and touchpoint mapping, we uncovered insights around customer expectations, brand affinity, cultural influences, and gaps between the brand promise and customer perception.
Identity Design
The engagement culminated in a focused brand framework, anchored by the tagline “Pee Safe: Better for You,” placing the customer at the centre of the narrative. We refined the brand’s foundations, strengthening its persona, voice, tone, values, and positioning, while also establishing a clear brand architecture with a cohesive category structure and messaging system to guide communication across the business.
Identity Design
The engagement culminated in a focused brand framework, anchored by the tagline “Pee Safe: Better for You,” placing the customer at the centre of the narrative. We refined the brand’s foundations, strengthening its persona, voice, tone, values, and positioning, while also establishing a clear brand architecture with a cohesive category structure and messaging system to guide communication across the business.
Identity Design
The engagement culminated in a focused brand framework, anchored by the tagline “Pee Safe: Better for You,” placing the customer at the centre of the narrative. We refined the brand’s foundations, strengthening its persona, voice, tone, values, and positioning, while also establishing a clear brand architecture with a cohesive category structure and messaging system to guide communication across the business.
Brand Extension
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Brand Extension
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Brand Extension
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Tournament Branding
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Tournament Branding
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Tournament Branding
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Product Design
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Product Design
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Product Design
Beyond defining the brand message, we translated it into actionable initiatives and communication platforms.
Working with Kwazi over the past 6 months has been an absolute pleasure. Their UI/UX design expertise has transformed our product into a visually stunning and user-friendly experience. The team's professionalism, creativity, and attention to detail have exceeded our expectations. We're thrilled with the results and look forward to future collaborations.
Siddhant Jatia
Founder, Picklebay
Working with Kwazi over the past 6 months has been an absolute pleasure. Their UI/UX design expertise has transformed our product into a visually stunning and user-friendly experience. The team's professionalism, creativity, and attention to detail have exceeded our expectations. We're thrilled with the results and look forward to future collaborations.
Siddhant Jatia
Founder, Picklebay
Working with Kwazi over the past 6 months has been an absolute pleasure. Their UI/UX design expertise has transformed our product into a visually stunning and user-friendly experience. The team's professionalism, creativity, and attention to detail have exceeded our expectations. We're thrilled with the results and look forward to future collaborations.
Siddhant Jatia
Founder, Picklebay
Team
Shubbhendu Mitra
Creative & UI Lead
Vani Panwar
UX Designer
Swayam Dhupkar
Team Leader - Design
Isaac James
Senior Designer
Arshdeep Singh
Cheif Strategist
Special Thanks
Siddhant Jatia
Founder & CEO
Team
Shubbhendu Mitra
Creative & UI Lead
Vani Panwar
UX Designer
Swayam Dhupkar
Team Leader - Design
Isaac James
Senior Designer
Arshdeep Singh
Cheif Strategist
Special Thanks
Siddhant Jatia
Founder & CEO
Team
Shubbhendu Mitra
Creative & UI Lead
Vani Panwar
UX Designer
Swayam Dhupkar
Team Leader - Design
Isaac James
Senior Designer
Arshdeep Singh
Cheif Strategist
Swayam Dhupkar
Sr. Visual Designer
Special Thanks
Siddhant Jatia
Founder & CEO
