Designing a Digital Ecosystem for Pickleball
2024
For Picklebay, a brand shaped around the fast-paced, community-driven world of pickleball, we set out to create an identity that reflects not just the sport, but the energy and enthusiasm that power it.
We partnered with Picklebay to design India’s first all-in-one digital platform for pickleball.
Our challenge: to make this fast-growing sport feel accessible, exciting, and unified under one digital roof.
Kwazi Think
There is a major lack of organization in the way events are planned. Relevant information about the sport is scattered across different platforms. This disrupts the experience of existing players and inhibits newer people from exploring it.
A dedicated platform to solve for the experiential gaps would enrich the overall experience of everyone looking to explore the sport.
Insights
Interventions
User Research: Personas, mental models, user journeys.
UX Ideation: IA, features, tag/index systems, "How Might We" sessions.
Competitive Analysis: Benchmarks, best practices, inspiration study.
Landscape Study: Gaps in current platforms and key verticals.
Client/Tech Alignment: Feasibility checks, priority features list.
Architecture Development: Refined journey maps and task flows.
UX Design: Entry points, redirects, module integration.
UI Design: Custom elements, material style, branding.
A product built around people, not just features.
In building an ecosystem so vast, we’ve learnt many lessons especially related creating a seamless user experience which feels integrated and uniform across the product (modules).
Our focus on user persona driven solutions, refined design detailing and extensive module planning allowed us to put forth an MVP that met market and client expectations. This foundation is scalable to meet the growing requirements for a successful product.
