SuperBottoms:
Design for a mother & child D2C website
Client
Super Bottoms
Location
Mumbai
Industry
Health & Hygiene
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
SuperBottoms:
Design for a mother & child D2C website
Client
Super Bottoms
Location
Mumbai
Industry
Health & Hygiene
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
SuperBottoms:
Design for a mother & child D2C website
Client
Super Bottoms
Location
Mumbai
Industry
Health & Hygiene
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
With a growing presence in the Indian market and a sharp increase in traffic, Superbottoms approached us to revamp their website. The goal was clear: to create an easy, intuitive eCommerce web-app that could communicate their mission while driving conversions.
With a growing presence in the Indian market and a sharp increase in traffic, Superbottoms approached us to revamp their website. The goal was clear: to create an easy, intuitive eCommerce web-app that could communicate their mission while driving conversions.
With a growing presence in the Indian market and a sharp increase in traffic, Superbottoms approached us to revamp their website. The goal was clear: to create an easy, intuitive eCommerce web-app that could communicate their mission while driving conversions.
Overview
The project with Superbottoms was a transformative journey focused on enhancing user experience, increasing conversions, and upgrading the user interface design.
Overview
The project with Superbottoms was a transformative journey focused on enhancing user experience, increasing conversions, and upgrading the user interface design.
Overview
The project with Superbottoms was a transformative journey focused on enhancing user experience, increasing conversions, and upgrading the user interface design.
Deep Dive
By addressing challenges in navigation, messaging, and mobile optimization, we helped Superbottoms build a website that not only met their business goals but also aligned with their brand values of sustainability, quality, and innovation.
Deep Dive
By addressing challenges in navigation, messaging, and mobile optimization, we helped Superbottoms build a website that not only met their business goals but also aligned with their brand values of sustainability, quality, and innovation.
Deep Dive
By addressing challenges in navigation, messaging, and mobile optimization, we helped Superbottoms build a website that not only met their business goals but also aligned with their brand values of sustainability, quality, and innovation.
The Solution
We rethought Superbottoms’ eCommerce experience around the needs of parents and their children. A mobile-first approach, clearer navigation, and age-based product discovery made it easier to find the right products.
Detailed product pages, tutorials, reviews, and relevant purchase nudges helped customers make informed decisions, while a refined visual language brought the brand’s playful energy and values of sustainability and quality into the digital experience.
The Solution
We rethought Superbottoms’ eCommerce experience around the needs of parents and their children. A mobile-first approach, clearer navigation, and age-based product discovery made it easier to find the right products.
Detailed product pages, tutorials, reviews, and relevant purchase nudges helped customers make informed decisions, while a refined visual language brought the brand’s playful energy and values of sustainability and quality into the digital experience.
The Solution
We rethought Superbottoms’ eCommerce experience around the needs of parents and their children. A mobile-first approach, clearer navigation, and age-based product discovery made it easier to find the right products.
Detailed product pages, tutorials, reviews, and relevant purchase nudges helped customers make informed decisions, while a refined visual language brought the brand’s playful energy and values of sustainability and quality into the digital experience.
The redesign of Superbottoms was about creating a simpler, more intuitive shopping experience for parents. By bringing together thoughtful product discovery, clear communication, and a stronger brand experience, we aimed to build a digital destination that makes everyday parenting easier — one thoughtful choice at a time.
The redesign of Superbottoms was about creating a simpler, more intuitive shopping experience for parents. By bringing together thoughtful product discovery, clear communication, and a stronger brand experience, we aimed to build a digital destination that makes everyday parenting easier — one thoughtful choice at a time.
The redesign of Superbottoms was about creating a simpler, more intuitive shopping experience for parents. By bringing together thoughtful product discovery, clear communication, and a stronger brand experience, we aimed to build a digital destination that makes everyday parenting easier — one thoughtful choice at a time.
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
Team
Arshdeep Singh
Brand Strategist
Shubhendu Mitra
Design Lead
Srishti Dudeja
UI/UX Designer
Swayam Dhupkar
Sr. Visual Designer
