After watching this video, it may seem like we only value things in the right setting, without much focus on the talent being displayed, but that would be underestimating the power of our brain’s associative memory. Our brain ensures we recognise patterns, and attach value to things based on our experiences. This helps speed up decision-making, allowing our cognitive biases to reduce mental effort, resulting in quick judgements, that at times miss out some details.

This begs the obvious, what could be the difference in this experience when done in a setting that he usually performs in? Let’s note some of the prerequisites that are orchestrated (pun intended) for you to hear him in action at a venue like Madison Square Garden:

• The press release of the event is popularised well in advance with cultural reporting done by the NY Times. 

• The venue selected has the best acoustics for the instruments, rigorous sound checks ensure seamless playback. 

• The audience is seated well in time to ensure no distraction. 

• Ergonomic seats ensure comfort during the course of the performance to help focus. 

• Stage and lighting design shone upon key performers. 

• Mr Bell’s charismatic stage presence uplift the viewing experience.