While maintaining a consistent offering we realize that our customers start noticing the smallest changes in our efforts – menu, ambiance, or service. This is a sign that you are recognized for what matters. They are connected with us, they care if we shut shop. Ask anybody who’s shut down their food business if they could pin-point why their customers cared for them or rather, even if they did at all – their answer will not surprise you.

We all have a few bucks to offer as guests at a restaurant or coffee shop but it’s our care that is the reward. If customers share their already fought for two-fucks, then they’d truly be disappointed if they’re unable to visit our loved places. We’d be amiss to not reiterate that no one would truly care if they could not develop a strong connection with your brand – and the only way to develop that is to have an offering that is deserving of care, an experience that allows your customers to feel grateful that you took the effort to open this much-needed space. If you’re not hearing that enough, then maybe you’re doing nothing worthy of their care or you’re unable to make it matter enough. 

Restaurants and cafes are about the food and beverages when you’ve subtly designed and deliberated every experience your guest may have, period.