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Case Study
Building a diverse platform for the crafts of India
Building a diverse platform for the crafts of India
Client
Itokri
Location
Gwalior
Sector
Apparel
Discipline
Brand & Visual Identity Design
UI/UX & Product Design
Client
Rays Experts
Location
Rajasthan
Sector
Energy Infrastructure
Discipline
Brand & Visual Identity Design
Across the entire world, the hand woven basket is endeared for its reliability and timelessness.
For itokri, the tokri is that receptacle that faithfully holds the diverse arts and crafts of India for you, accessible to all those who desire it. Represented through its various shapes, forms and weaves, the tokri is an ode to our uniqueness as well as our similarities.
We highlighted the role of communication design in shaping itokri with careful attention to detail.
It became the connective tissue between the identity and UI design, integrating all that we wanted to say in a way that was endearing, reflecting the various parts that make up the itokri ethos.
We highlighted the role of communication design in shaping itokri with careful attention to detail.
It became the connective tissue between the identity and UI design, integrating all that we wanted to say in a way that was endearing, reflecting the various parts that make up the itokri ethos.
In the age of storytelling and content-driven marketing, we infused the website with branded storytelling throughout the experience.
This brought forth a semblance of uniformity to the overall user experience beyond a visual interface. As a key initiative, we honed in on itokri’s efforts to educate and popularise these diverse craft forms all across the country.
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Premise
In the age of storytelling and content-driven marketing, we infused the website with branded storytelling throughout the experience.
This brought forth a semblance of uniformity to the overall user experience beyond a visual interface. As a key initiative, we honed in on itokri’s efforts to educate and popularise these diverse craft forms all across the country.
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