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Case Study
Building a Distinctive Skincare Brand for Indian Women
Building a Distinctive Skincare Brand for Indian Women
Client
Mokah Woman
Location
India
Sector
Beauty & Personal Care
Discipline
Brand & Visual Design
Packaging Design
Client
Rays Experts
Location
Rajasthan
Sector
Energy Infrastructure
Discipline
Brand & Visual Identity Design
Mokah Woman is a skincare brand built to celebrate Indian brown skin with confidence and care.
Mokah Woman is a skincare brand built to celebrate Indian brown skin with confidence and care.
Rooted in representation and self-acceptance, the brand empowers women to embrace their natural skin. Our task was to create an identity that feels modern, expressive, and purpose-led.
The beauty industry often lacks representation for brown skin, leaving many women feeling unseen and underserved.
The beauty industry often lacks representation for brown skin, leaving many women feeling unseen and underserved.
Mokah Woman set out to change this positioning itself as a bold, celebratory brand that combines care, education, and identity through personal care.
The beauty industry often lacks representation for brown skin, leaving many women feeling unseen and underserved.
Mokah Woman set out to change this positioning itself as a bold, celebratory brand that combines care, education, and identity through personal care.
Mokah Woman stands for confidence, representation, and self-expression.
The identity brings this vision to life, shaping a brand that feels modern, inclusive, and unapologetically proud.
Mokah Woman stands for confidence, representation, and self-expression.
The identity brings this vision to life, shaping a brand that feels modern, inclusive, and unapologetically proud.
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